Knoxville’s WATE TV6, and ABC Affiliate station, has a writeup about the Oceanic Air’s billboard here in Knoxville. Though, I’m not sure if the reporter really grasps what the billboard is for. Sure, it’s about LOST, and it’s trying to build up for the show’s new season which starts on Jan 31st. But there is more to it.

Most of us already know that if you go to the website provided by the billboard, you’ll get more than just some fake press release. You’ll be introduced to the new LOST ARG, Find 815. This game is more than building hype for the show. It is part of the story, and may very well lead up to telling us how the survivors of 815 get rescued.

Knoxville isn’t alone with the billboards, the Oceanic Air billboards have popped up in other cities mentioned in Oceanic Air’s press release. For more information on those towns, check out Doc Arzt’s LOST Blog and DarkUFO.

Of course, people like me think there may be an even deeper meaning to the signs. After all, it would be LOST if there wasn’t something hidden in the messages.