This certainly nothing new, but it was “new” to me. Today when I purchased Star Wars: The Clone Wars it had a nice little sticker on it that said it included a digital copy. I don’t know if any of the other movies in my library included this, and if they did and I didn’t get the digital copy, well I’m an idiot.
For those of you that don’t know the digital copies can be downloaded to your PC or Mac, and even transferred to your iPod. And it’s free with the DVD purchase. Not bad, you get two for the price of one.
How painful was the process? That’s the thing, it wasn’t. I simply put the “digital copy / bonus disk” into my Mac, opened up iTunes, and input the redemption code that came with the DVD. iTunes downloaded the movie, and now I have a digital copy… just like that. There is a similar process for PC+iTunes or PC+WMP.
Yes, I’m still one that buys physical media. Usually I’ll go for the Limited Edition or Special Edition copies first. After this, I’ll be looking to buy more movies with digital copies.